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Meghan Markle opened up about the delay in As Ever products, revealing she does not want to 'disappoint' her fans by not maintaining the quality.
The Duchess of Sussex dropped a bonus episode of her podcast Confessions of a Female Founder featuring Tina Knowles on June 3.
While discussing the stress that came with launching a brand, Meghan recalled the time when all the products sold out on the same day of their launch.
For the unversed, the former Suits actress announced that her As Ever products are ready to sell on April 2.
On the same day, Prince Harry's wife shared good news on her Instagram handle, penning, "Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial Here we go!"
Now, Meghan's fans are expecting a restock of products, however, it is taking time.
"For me at the moment with As ever, it was...great, we plan, we planned for a year, and then everything sells out in 45 minutes—which yes, amazing. Great news," In the last special episode of the podcast, the Duchess said.
"Then what do you do then?" Tina asked.
Meghan said, "And then you say, 'Okay, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?'"
"I’m looking at it saying, 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need,'" the mother-of-two said.
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