Meghan Markle makes big blunder: Here's why she 'alienated everyone'

Meghan Markle is under fire from critics who say she has taken a major misstep that has damaged her brand's voice.

Last year, the Duchess of Sussex relaunched As Ever after she found gold in the face of her blog, The Tig.

However, critics are aiming for what they claim is an overly polished online image while playing it very safe.

An insider from the branding background tells Ok Magazine, "Across the industry, there is an increasing view that Meghan's socials possess one huge error – that in trying to present a highly polished, carefully managed image, she has inadvertently alienated everyone she is trying to reach."

Being so polished rinses away the charm of spontaneity, say the critics. With a second source telling the outlet that the mother-of-two still has a way to success if she rethinks her branding, which it says is on the borderline of blandness.

"There is still a clear path for her to succeed, but it hinges on allowing more of Meghan's real personality to come through and becoming someone audiences can genuinely relate to."

"At the moment, the image she is projecting feels far too constructed, and as a result, it is not resonating in the way it could," the insider stresses.

"That disconnect can create the impression that she is being inauthentic, even if that is not actually the case. It is less about who she is and more about how she is presenting herself, which at present feels too removed from what people perceive as real and accessible," the source concludes.