Meghan Markle, who began 2025 with big dreams and high expectations, found it hard to sustain in the competitive business hub, according to the latest revelations.
For the unversed, the Duchess of Sussex returned to social media at the beginning of the year, showcasing her power with back-to-back announcements about her projects.
The former Suits actress did not make a comeback to acting; however, she released a show with Netflix, titled With Love, Meghan, flaunting her hidden talent of cooking while hosting her friends.
Despite Meghan's expectations, the television show failed to engage viewers.
Prince Archie and Princess Lilibet's mother did not stop there, as she finally addressed the growing talks around her lifestyle brand, American Riviera Orchard, by rebranding it as 'As Ever' in February 2025.
With products launching and selling out in minutes, Meghan left customers annoyed with her reported strategy.
Most recently, a close pal of the Duchess made shocking claims about As Ever suffering loss.
According to Daily Mail, an insider shared, "At the moment she is literally lost because the whole jam-making business did not work out in the way she thought it would."
"Nobody has seen any figures, but I don't think they are that good. I know they just released a Sauvignon Blanc, but it's not going to make her lots of money because Netflix owns the business," the source shared.
It is important to mention that Meghan partnered with the streaming giant to save As Ever, and the investors are taking a big slice of any profits, leaving Prince Harry's wife in the loss.
According to the Duchess of Sussex's friend, King Charles' daughter-in-law "just wants to make money, she wants to be a billionaire. The trouble is, she doesn't know how."
Notably, the story has not ended here. Meghan also wanted to win back her Archetypes listeners with Confessions of a Female Founder. As per the reports, her vision did not leave a lasting impression.
It is said that Meghan Markle's empire, which is not yet built, might collapse if she and her team fail to create relatable content and implement effective marketing strategies to survive.