Justin Bieber’s new clothing line officially has its first team member: his wife Hailey Bieber.
After the pop star announced his new clothing brand, SKYLRK, the Rhode beauty founder announced that she’s helping design some of the items.
In a recent Instagram Story, Hailey, 28, shared a photo of herself wearing a sleek leather bomber jacket, announcing, “Working on creating my favorite jacket of all time,” while tagging SKYLRK, her husband’s upcoming clothing brand.
She followed it up with another shot, this time of Justin, 31, rocking the same jacket along with a red beanie and a scarf tied around his head. “theeeeee jacket,” she captioned the image — making it clear this isn’t just any outerwear drop.
The new dad has been teasing his new line on Instagram this month, hinting at a bold and colorful aesthetic filled with hoodies, beanies, and now, Hailey-approved bombers.
The launch also comes after he publicly distanced himself from his original streetwear brand, Drew House.
In a now-deleted Instagram Story from April 10, the pop star wrote, “I Justin Bieber am no longer involved in this brand. Drew House doesn't represent me or my family or life… don't waste ur money on Drew House.”