'Kate Effect' lands small business on the map, here's how

Kate Middleton is known to have a butterfly effect when she steps outside for her public appearances

By Web Desk
July 12, 2024

Kate Middleton is known for the Kate Effect, a phenomenon where the Princess of Wales' fashion choices kick off a trend that sends sales flying. 

One such small business owner revealed how a simple choice of sporting her brand's earrings saw a flood of orders all thanks to the Princess of Wales.