Mobilink and PHA illuminate Minar-e-Pakistan Pink

KARACHI: Minar-e-Pakistan was lit up in rosy pink lights to symbolize support for breast cancer awareness month, and in solidarity of patients and survivors on occasion of International Mammogram Day. This initiative by Pink Ribbon Campaign with support of Mobilink and Parks and Horticulture Authority – Punjab (PHA) is in accordance with international support for ‘Pinktober’, which has been famous monuments such as Empire State, White House, Eifel Tower and Sydney Opera Hose also turning pink. The Famous Centaurus Mall in Islamabad was also turned pink earlier this month.
Head of Corporate Communications – Mobilink, Omar Manzur, commenting on the initiative said, “Mobilink has been a supporter of Pink Ribbon Campaign for the past six years. Mobilink is also assisting the campaign by carrying out on advocacy drive which involves sending out informational messages to its customer base, nationwide. Our partnership with Pink Ribbon is reflective of our commitment to raise awareness regarding the most pervasive forms of cancer and hope that this drive help curb breast cancer probability in Pakistan”.
Chief Executive – Pink Ribbon, Omer Aftab thanked PHA and Mobilink for supporting the cause. Speaking about the importance of Pink Illumination, he said that early detection is key to survival. He mentioned that the issue of Breast Cancer still has cultural sensitivities attached with it, but we need to raise this issue more and more in media.**