ACE adds first Pakistani member in global anti-piracy push

LAHORE: The Alliance for Creativity and Entertainment (ACE), the world’s leading anti-piracy coalition, on Friday announced that MHL has joined as its newest member.

MHL is Pakistan’s leading licensed content distribution and broadcast services provider, offering end-to-end broadcast and OTT services for content creators, platforms and distributors. The company also owns Begin, a subscription-based OTT platform delivering premium Western entertainment and sports content to Pakistani audiences. MHL’s vision is to create an ecosystem that benefits creators, businesses, and consumers alike.

“Welcoming MHL into ACE’s ranks delivers a clear message to creators and consumers everywhere: digital piracy is a global threat – and so is our fight to counter it,” said Charles Rivkin, chairperson and CEO of the Motion Picture Association and chairperson of ACE. “Our expanding coalition, in Pakistan and around the world, is a clear sign of our unwavering commitment to protect content from criminal networks, defend audiences from the harms of piracy, and support a fair and thriving creative marketplace.”

“Joining ACE is a natural extension of MHL’s long-standing commitment to protecting licensed content and fostering a responsible content ecosystem,” said Raihan Merchant, chairperson of MHL. “Piracy undermines the creative economy by denying creators rightful recognition and revenue.”