The au naturale side

By A. Akmal
Tue, 10, 19

If you are looking to make a switch to the au naturale side, here is an option for you.....


Everything you need to nourish your skin, inside and out, can be found in nature. Whether you are looking for a glowing skin or a solution for acne, it’s all here. With skincare, you have to be very careful because about 60 per cent of product applied on skin gets absorbed into your bloodstream and circulated around the body. So, if you’re still using non-organic products, it’s time to reconsider. Fortunately, this past year, we have seen a boom in the number of organic products in the market - that are not only good for you but also for your wallet.

Over the past decades, Hemani has established itself as a leading herbal & natural company with a wide product range of herbal teas, herbal oils, aromatherapy products, massage creams, herbal hair & skin care products. Realising the consumers current needs of natural products for healthy living, the company has joined hands with Wasim Badami for a range of products carefully chosen from the best that Nature has to offer, to carry forward our promise of authentic and naturally sourced products.

WB by Hemani hosted a soft launch for their line of organic products ‘Nature Ka Naya Daur’ in Karachi recently. The event was held exclusively for influencers to have a look at the organic products. The evening started off with the introduction to the brand followed by a demonstration of the skincare done by the brand’s herbalist. You can also have a one-on-one session with their herbalist and get your skin tested at the stores. As a way to entertain the audience and make the most of the pleasant environment, a breathing exercise was conducted by a yogi.

To explore the products, there were activities arranged for the audience for which they the winners received goody bags of assorted products. The first activity was called ‘Test me to find out’ in which the audience had to guess which one was the brand’s product out of the two unnamed pots - one had the Day & Night Cream, a mineral-rich skincare product and the other had a random skin cream. The second activity called for participants to create an eye look with the help of the brand’s eye palette, liner and mascara, the one with the most creative look won a gift hamper. Lastly, the third segment introduced two products at a time and the participants had to guess what it was.

If you are looking to make a switch to the au naturale side, here is an option for you.

– A. Akmal