One of the most respected and acclaimed names in Pakistan’s fashion industry, Sania Maskatiya this season elevated her brand value by being the first designer from Pakistan to show at the coveted New York Fashion Week. Participating as part of the Council of Aspiring American Fashion Designers (CAAFD), Sania showcased a Spring/Summer 2019 collection for Sania Studio (her line of western wear), which retained the cultural ethos of the brand in print and pattern. While Sania’s collection looked every bit apt for the international runway, it was just as adaptable to fashion back home in Pakistan. That is actually a very tricky balance, which not many designers have been able to strike.
Speaking to Arab News from the show, Sania said that Sania Studio was “reflective of the brand’s vanguard fondness for combining modern reduction and antique fantasy. She said she had tried to play with rhythmic patterns, borrowed from ancient cultures, to “create a playfully-pulsating effect, draped with futuristic playfulness and poise, as its signature element”. The collection displayed all of Sania’s strengths as a designer; she had designed a range of Egyptian inspired prints on a palette of pink, cream and gold. The silhouettes were crisp and clean and unfussy and had great impact.
The CAAFD is a non-profit organization that helps young designers from all over the world break through to the American market. If anyone, Sania Maskatiya has the skill and business potential to do so. We’d love to see her spread her wings and scale the world because we know she’ll be creating very strong brand value for Pakistan while at it.