Royals

Prince Harry ‘deeply uncomfortable’ with Meghan Markle marketing push

Prince Harry does not want Meghan Markle to promote her own brands during Invictus Games

Published June 24, 2026

Prince Harry will not be able to defend Meghan Markle over her marketing tactics.

The Duke and Duchess of Sussex, who are about to set foot in the UK to mark one year countdown to Invictus Games, could face backlash over Meghan’s need to endorse fashion brands amid a good cause.

This comes as Meghan in 2025 was seen promoting OneOff, an AI fashion app she supports, on Invictus Games.

An insider tells HeatWorld: "Harry is always going to defend Meghan publicly but it’s no secret this is making him deeply uncomfortable, the last thing he needs is even a whiff of impropriety at such a sensitive time."

The source noted that Harry would not be able to defend the "idea of the conversation becoming about Meghan’s wardrobe or social media strategy".

Prince Harry left the Royal Family back in 2020 alongside wife Meghan Markle and son, Prince Archie. The couple later accused the Royal Family of showcasing racism towards their son and publicly shared their grievances on television. Harry and Meghan now live in California, where they also welcomed their daughter, Princess Lilibet.

Eleen Bukhari
Eleen Bukhari is a London-based journalist and MSc graduate from Brunel University with over five years of experience. Specialising in the British Royal Family and global entertainment, she provides expert analysis of monarchy traditions, celebrity culture, and the evolving media narratives surrounding the world’s most high-profile figures.