Pakistan has an amasing and wonderful culture and cultural values. These cultural values establish a peaceful and harmonised society where every citizen has equal rights to live their life according to their own will, wish and religion, said Khan during his conversation at the international forum.
Alhamra believes in “peace through culture” and such kind of steps will defiantly prove more effectiveness in building Pakistan’s positive picture across the globe. The concept of PIC-International Community will be helpful to get better outcomes as mentioned in the Rules of Business of Alhamra and apparently this will bring a social and economical change in society, he added.
The Lahore Arts Council (Alhamra) is always determined to get distinction in the field of performing and visual arts. Alhamra is working under the umbrella of Punjab Information and Culture Department. Since the creation of Pakistan, it has become custodian of exploring and promoting our cultural values and undoubtedly has emerged as a cultural hub at the international level.
This institution always plays a fundamental role in promotion of country’s soft image all over the world. Under the supervision of Atta Muhammad Khan, Lahore Arts Council is excelling in the field of arts and culture for creating awareness of cultural diversity in Pakistan and other countries through performing and visual arts.
Most importantly, Alhamra has been constantly launching new initiatives to get better results at the international level. Recently, a section titled “Positive Image Consortia (PIC)-International Community” has been established. This programme has been officially introduced to project the soft and colorful image of Pakistan all over the world under the governance and support of Punjab government.
For this purpose, a delegation of Lahore Arts Council has recently visited Thailand and is also in contact with other countries like Romania, Hungary, Austria and Poland for future projects for spreading the cultural and traditional aspect of Pakistan.