Princess Beatrice and Princess Eugenie have reportedly been advised to focus on building their own public identities amid ongoing scrutiny over their parents, Andrew and Sarah Ferguson’s ties to Jeffrey Epstein.
Speaking with The Express, Brand expert Nick Ede said the York sisters have been viewed positively in recent years but should continue strengthening their individual reputations away from their parents scandal.
According to reports, Beatrice and Eugenie will not be attending royal family’s Easter service and have made other plans with the understanding of King Charles.
However, they are still part of the family and are expected to attend future family events.
Sharing advice to Beatrice and Eugenie, the expert said, "Beatrice and Eugenie have actually been relatively well-regarded in recent years, seen as modern, professional and quietly loyal."
Ede added, "The key for them will be to continue building individual identities separate from any lingering controversy, focusing on their careers and family lives."
He also noted that Charles feels pained that Beatrice and Eugenie have decided not to attend the Easter service.
The expert shared that the monarch’s decision reflects his effort to carefully manage monarchy’s public image during a period of intense scrutiny because of his brother’s antics.