ourism in Gilgit-Baltistanhas experienced significant growth over the past three years, despite inadequate infrastructure and a lack of visitor facilitation. Since 2018, a large number of tourists has been drawn to the region’s natural beauty, leading to the rapid expansion of guest houses. Over the past six years, GB’s meadows, lakes and mountains have attracted millions of local and international visitors, making tourism a major source of income for the local population.

Due to its mountainous terrain, GB has limited agricultural potential. Despite being rich in mineral resources, industrial development remains a distant prospect. Although the region is blessed with breathtaking landscapes – including towering peaks, deserts, forests, meadows, lakes and rivers – no serious effort has been made to develop its tourism sector since its independence from Dogra rule. As a result, poverty and lack of opportunities continue to define the lives of its people.

There is a common belief among the people of Gilgit-Baltistanthat poverty is their destiny. Most of them have accepted their hardships as fate. Many remain unaware that prosperity is achievable through effort and strategic planning. A compelling example is Switzerland, a country with natural landscapes similar to GB. With investment in tourism, Switzerland has transformed its economy, generating billions of dollars annually from the industry. In contrast, GB’s lack of essential tourism infrastructure continues to hinder its potential.

If governments prioritise the development of basic tourism infrastructure –roads, bridges, hotels and motels – GB could attract millions of tourists from around the world. Such an initiative would not only help alleviate poverty and improve living standards but also position Pakistan as a competitor to Europe in the tourism sector. To achieve this, the government must declare tourism an industry in GB and introduce low-interest loan programmes to support the construction of guest houses and hotels, which are vital for the region’s tourism growth.

Gilgit-Baltistanis home to hundreds of breathtaking tourist destinations, yet poor road accessibility prevents visitors from exploring its unique and captivating landscapes. Improving infrastructure would not only enhance the tourism experience but also provide a significant boost to the region’s economy.

Shangrila Lake in Skardu, a popular tourist destination, attracts thousands of visitors from around the world. Other lakes such as Upper Kachura, Sadpara and Blind Lake, have the potential to surpass Shangrila’s popularity if better infrastructure and tourist facilities are developed.

Every district of GB has its unique attractions. Hunza, often described as a ‘fairyland,’ is renowned for its unique culture and cuisine. The view of Rakaposhi Peak (7,788 metres) from Hunza and Nagar mesmerises visitors with its snow-covered summits. During sunrise and sunset, the golden rays reflecting off the snow create the illusion of a mountain of gold – an awe-inspiring spectacle beyond words.

By fostering tourism-friendly policies, empowering local entrepreneurs and improving accessibility, the government can harness this unparalleled natural wealth. 

Baltit Palace, a historical landmark in Hunza, is a testament to ancient architecture, believed to be the work of Balti artisans. Every brick and corner of the palace reflects their exceptional skill. Additionally, Hunza is known for its traditional handicrafts, particularly women’s embroidered caps and men’s long robes (chugha), which are highly sought after by tourists. European visitors often purchase these items as gifts. The Hunza women’s caps, adorned with silk thread embroidery and small mirrored embellishments, are truly distinctive. Though it is currently a small-scale industry, many women depend on this craft for their livelihoods. The GB government should take measures to enhance these artisans’ skills and promote this local industry to attract more tourists and create sustainable economic opportunities.

One of the most breathtaking seasons in GB is the cherry blossom period, from March to April, when the valleys appear adorned with delicate pink and white floral hues. By mid-May, as the cherries ripen, the trees transform into a mesmerising mix of reddish and black tones, creating a fairy-tale-like landscape. Tourists who visit GB for the first time are often drawn back, captivated by its enchanting beauty.

The Deosaiplains, located south of Skardu at an altitude of 13,497 feet, are another breathtaking destination. Often referred to as tourists’ paradise, Deosai remains snow-covered from November to May, with July and August marking the peak tourism season. Thousands of visitors flock to the plains to witness its mesmerising beauty. While the high altitude prevents tree growth, the landscape is adorned with vibrant wildflowers. During the summer months, gypsies from Azad Jammu and Kashmir migrate here with their cattle, adding to the region’s cultural richness.

Alongside its stunning valleys, majestic peaks, cold deserts and winding rivers, Gilgit-Baltistan is a true paradise for visitors. Despite limited facilities, its breathtaking scenery continues to attract tourists who are willing to overlook these shortcomings in favour of experiencing the region’s natural wonders.

The lives of GB’s people can change if the governments implement a well-structured tourism development plan. Providing better opportunities, subsidies and financial support for tour operators and infrastructure projects is crucial. With strategic investment, GB has the potential to become a world-class tourist destination, unlocking economic prosperity for its people.

In conclusion, Gilgit-Baltistan holds untapped tourism potential that could revolutionise the region’s economy and uplift its people. With strategic planning and investment in infrastructure, GB can emerge as a premier global tourist destination comparable to Switzerland. The breathtaking landscapes, rich culture and historical significance of GB offer a once-in-a-lifetime experience for visitors. By fostering tourism-friendly policies, empowering local entrepreneurs and improving accessibility, the government can harness this unparalleled natural wealth. A proactive approach today can ensure that future generations witness GB’s transformation into a thriving hub of tourism, prosperity and cultural heritage.

The writer is an educationist and a Skardu-based freelance columnist. He can be reached at nabiwani@gmail.com