Unilever, Green Earth Recycling to convert plastic waste into Park Benches

KARACHI: Unilever Pakistan and Green Earth Recycling Pakistan have announced their efforts to collect and repurpose plastic waste into sustainable furniture.

Green Earth Recycling’s business model is based on converting plastic waste into useful “recycled plastic furniture” giving the plastic a second life, through a successful combination of material and technology. The company’s sustainably made furniture is resistant to natural damage and helps save trees while reduce solid plastic waste.

This partnership with Green Earth Recycling paves the next step of the company’s efforts to collect more plastic than it produces. Unilever Pakistan has also recently announced projects for a model city in Rahim Yar Khan, as well as brand led initiatives on sustainable plastic reuse.

These collaborations are part of Unilever Pakistan’s larger vision on environment action in line with its contribution to the global Plastics commitments set by Unilever to cut down its use of virgin plastic, use reusable and recyclable plastic packaging and especially, collect and process more plastic than it sells. With Green Earth Recycling, Unilever Pakistan will work to recover around 2,000 tonnes of plastic waste in 2021 and re-introduce it into the circular economy.—Advertorial