Seminar for adopting innovation to boost exports

PESHAWAR: Experts at a seminar here on Wednesday asked local exporters to keep pace with changing world by adopting the latest Information Technology (IT) tools and modern marketing techniques to capture massive market share abroad.

These views were expressed by different experts at the national exporters training programme organised by the Trade Development Authority of Pakistan (TDAP) in collaboration with the Sarhad Chamber of Commerce and Industry (SCCI).

Director General TDAP Shahzad Ahmed Khan, Acting President SCCI Shahid Hussain, Director TDAP Atlas Khan, Professors of Institute of Business Administration Dr Aadil, Dr Najam Akbar and others spoke on the occasion.

TDAP Director General Shahzad Ahmed Khan said exports played a key part in strengthening of the economic base of a country and special focus was needed to promote the country’s exports for which the role of KP exporters carried vital importance.

He said TDAP organised a series of workshops for training of exporters and the seminar was aimed at strengthening skills of exporters of KP. He said TDAPs doors’ were open to exporters of KP for technical assistance.

The official said Pakistan’s honey was being preferred the world over especially in the Gulf due to its better quality, nutrition.

He said a workshop would soon be held in Peshawar to further improve skills of KP beekeepers.

Acting President SCCI, Shahid Hussain said the role of SCCI was to act as a bridge between the government and exporters, businessmen of the province and urged TDAP to help KP exporters in addressing of different challenges such as searching for new exports markets abroad.

He said Pakistan can earn more foreign exchange by increasing export with Afghanistan and the Central Asia Republic.

Assistant Professor Dr Aadil said that hike in dollars; rate and current account deficit could be addressed by promoting exports.

He asked exporters to adopt a sound business plan, financial strategy, IT tools and conduct thorough research before launching of their products in international markets to achieve tangible results.

Professor Dr Najam Akbar said Pakistan’s exporters can earn maximum foreign exchange by adopting the latest marketing and e-commerce techniques.