Unilever Pakistan partners with doctHERs for healthcare solution across rural areas

KARACHI: Unilever Pakistan has partnered with doctHERs to implement a gender-inclusive, technology-enabled healthcare solution across rural Pakistan.

The project, titled ‘Sukh Saheli’, will use the widespread reach of Unilever’s rural retail program to deliver high-quality health and wellness services for 1 million women across rural Pakistan in 2019. Frontline health workers will mobilize underserved communities in over 4000 villages and connect them to qualified, female doctors via telemedicine, HD video-consultation and digital, diagnostic tools.

The collaboration is being supported by TRANSFORM, a joint-initiative between Unilever and the UK’s Department for International Development (DFID) to support business models and behaviour change interventions to deliver market-based solutions for low-income household needs.

The program brings together social enterprise agility with private sector ingenuity and commercial reach to contribute towards Pakistan’s Sustainable Development Goal (SDG) targets.

Unilever has provided access to its rural retail program, called Mera Sona Goan. doctHERs will match the underutilized capacity of female doctors (working from home) to the unmet healthcare needs of rural communities.****