World Radio Day observed

Islamabad: The World Radio Day was observed on February 13 (Tuesday) to acknowledge the role of Radio in awareness and ameliorating life of the masses.

The day was proclaimed by the United Nations Assembly in 2011, the seventh edition of World Radio Day was held under the theme: Radio and Sports, with all radio stations, regulatory bodies and related organisations invited to celebrate radio and its contribution to democratic debate through information, entertainment and audience interaction.

Radio is still the most dynamic, reactive and engaging medium, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, Radio is uniquely positioned to bring communities together and foster positive dialogue for change.

By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face. Radio informs us and transforms us, through entertainment, information and audience participation. Having a radio means you are never alone you always have a friend in radio.

All radio stations, regulatory bodies and related organisations arranged special events and broadcasts to celebrate how radio shapes our lives. Radio also helps to create a sense of community through the dissemination of information.