Gross revenue advertisement reduced from 5 to 2pc from Jan 1, 2017
LAHORE: Auction of Direct-To-Home (DTH) licences will be held as per schedule on Nov 23. This decision was made in a meeting which was presided over by Federal Minister for Finance Ishaq Dar, and attended by Pakistan Broadcasters Association (PBA) chairman, Pakistan Electronic Media Regulatory Authority (PEMRA) chairman and representatives of cable operators at 90-Shahrah-e-Quaid-i-Azam, here on Sunday.
Successful bidder would start its operation from Nov 1, 2017.
Moreover, the five percent of gross revenue advertisement, which the cable operators used to deposit to PEMRA, has been reduced to two percent from January 1, 2017. It was also decided in the meeting that recommendation would be made to the prime minister that a high-level committee be formed to review the matters of PBA and cable operators. The committee should include PEMRA, PBA, cable operators and other stakeholders. This committee would present its recommendations to the PM.
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