Islamabad:Serena Hotels, in collaboration with the Embassy of Turkmenistan, organized a vibrant World Bicycle Day Rally in Islamabad to promote the health benefits of cycling and its positive impact on the environment.
This marks the third consecutive year of this collaboration, underscoring a shared commitment to sustainability and community well-being.Cyclists from all walks of life including diplomats, civil society members, corporate professionals, families, and youth gathered at D-Chowk for an early evening rally and, cycled to Islamabad Serena Hotel embodying the spirit of unity and purpose behind the global observance.
The event was organized as part of Serena Hotels’ Sports Diplomacy initiative, which uses sports as a bridge to bring communities together and inspire healthy lifestyles. Under this platform, Serena Hotels has also championed numerous inclusive programs, including free golf training camps and tennis clinics for young girls, blind cricket, squash, polo, and winter sports.
Speaking on the occasion, Aziz Boolani, CEO of Serena Hotels, emphasized the significance of cycling in modern urban life:The rally was graced by Syed Ali Asad Gillani, Additional Foreign Secretary (Afghanistan & West Asia), who served as the Chief Guest. His remarks highlighted the value of collaborative diplomacy in promoting regional peace and environmental sustainability.
Atadjan Movlamov, Ambassador of Turkmenistan and Dean of the Diplomatic Corps in Pakistan, both of whom reinforced the importance of cycling culture and appreciated the growing support for such initiatives in Pakistan.
