Boosting tourism between Azerbaijan, Pakistan emphasised

Islamabad:The Pakistan Travel Mart 2025 brought together tourism experts, industry professionals, and travel enthusiasts to discuss new opportunities in the travel sector. One of the key highlights of the event was the presentation by Rovshan Rahimov, Regional Manager for South Asia at the Azerbaijan Tourism Board. He spoke about Azerbaijan’s hospitality, rich cultural heritage, and the strong relationship between Azerbaijan and Pakistan.

During his address, Rahimov emphasised that Pakistani travellers should consider Azerbaijan not just because of the warm ties between the two nations but also for its breathtaking landscapes, historical landmarks, and vibrant traditions. He shared that in 2024, nearly 80,000 Pakistanis visited Azerbaijan, a testament to the country’s growing popularity as a travel destination.

Azerbaijan offers a unique blend of modern and traditional experiences. The iconic Heydar Aliyev Centre in Baku is an architectural marvel, while the country’s traditional carpets reflect its deep artistic heritage. Azerbaijani cuisine, known for its rich flavours, is another major attraction for visitors.

The country is home to several must-visit cities. Baku, the capital, combines modern skyscrapers with historic sites like the Old City. Sheki is famous for its ancient palaces and charming bazaars, while Gabala, surrounded by lush forests and mountains, offers a peaceful retreat for nature lovers.

Azerbaijan’s commitment to global sustainability is also evident as it prepares to host the COP29 Climate Change Conference, reinforcing its role in environmental initiatives and green tourism.

Another significant presentation at the event was delivered by Azer Ahmedzada from Silk Road Travel and Tourism, Embassy of Azerbaijan in Islamabad. He introduced Silk Road Travel and Tourism as a distinguished and reputable travel agency based in Baku, officially registered with the National Tourism Administration.