PTC, BCI join hands to promote cotton production

KARACHI: In response to a sharp decline in cotton production, the Pakistan Textile Council (PTC) and the Better Cotton Initiative (BCI) signed a memorandum of understanding (MoU) on Wednesday to promote sustainable cotton practices nationwide.

According to the Pakistan Cotton Ginners Association (PCGA), cotton arrivals dropped by 33.27 per cent in 2024 compared to the previous year, emphasising the need for urgent action.

The MoU aims to embed the better cotton standard system (BCSS) into the country’s cotton supply chain, promoting sustainability from farm to fashion. The partnership will focus on raising awareness, offering training programs, and fostering market access for sustainably produced cotton. It will also align the country’s cotton industry with international trade and environmental standards, including the European Union Green Deal and GSP+.

Chairperson of the Pakistan Textile Council Fawad Anwar remarked, “This partnership is a transformative step for Pakistan’s textile industry. By adopting sustainable practices, we aim to enhance our cotton’s global competitiveness and empower farmers with the tools needed for long-term success.”

The collaboration seeks to position Pakistan as a leader in sustainable cotton production, opening new trade avenues and strengthening the economy. Since its inception in 2009, BCI has worked in Pakistan to support farmers in adopting regenerative practices and improving supply chain traceability.

This MoU reflects a shared vision for innovation and sustainability, offering hope for the revival of Pakistan’s cotton sector while contributing to global efforts for sustainable agriculture.