Alibaba launches trade assurance in Pakistan

KARACHI: Alibaba[dot]com, the global business-to-business (B2B) e-commerce platform, announced the launch of Trade Assurance in Pakistan on Monday, empowering local small and medium-sized enterprises (SMEs) to trade with increased confidence. With this launch, Pakistan joins a select group of markets where Alibaba[dot]com has introduced this valuable service for suppliers.

The announcement was made at the 2025 Alibaba[dot]com Pakistan Supplier Export Summit, held in Sialkot, a renowned hub of industrial excellence. During the event, Alibaba[dot]com shared insights into growth opportunities and emerging trends within the global apparel industry, which is expected to reach a market size of $1.79 trillion in 2024, with a compound annual growth rate (CAGR) of 2.81 per cent from 2024 to 2028, according to a statement released on Monday.

“Alibaba[dot]com’s decision to hold the Pakistan Supplier Export Summit in Sialkot underscores the city’s industrial importance and potential,” said Ikram Ul Haq, president of the Sialkot Chamber of Commerce and Industry. “This event has brought immense value to our local businesses by connecting them with global opportunities and introducing the tools needed to succeed in international markets.”