Easypaisa unveils ‘easypaisakarobar’ to empower businesses

KARACHI: Easypaisa, Pakistan’s digital financial services platform, recently unveiled its groundbreaking ‘easypaisakarobar’ ecosystem at events in Karachi and Lahore.

This platform aims to revolutionize the banking and operational needs of over two million retail merchants across the country, offering a comprehensive solution to address the inefficiencies and challenges faced by traditional retail value chains, said a press release on Monday.

The events attracted key representatives from leading fintechs, FMCG companies, and distribution houses, alongside senior leadership from Telenor Bank and easypaisa.Jahanzeb Khan, president and CEO of Telenor Microfinance Bank (TMB)/easypaisa, opened the proceedings in Karachi, emphasizing the transformative potential of fintech collaboration in fostering financial inclusion in Pakistan. He highlighted how the easypaisakarobar ecosystem could serve as a win-win solution for all stakeholders, including FMCGs, retailers, distributors, and SMEs.

Head of Channels, Corporate Business & Productive Lending at TMB/Easypaisa Shahzad Khan presented an overview of the country’s retail space. He said: "easypaisa has always been at the forefront of digital innovation in Pakistan, and unveiling easypaisakarobar is a step forward in our mission to empower businesses. The platform reduces risks and inefficiencies associated with cash handling, offers flexible financing solutions, and allows users to manage their operations digitally.”

Developed in collaboration with Dukan, a leading e-commerce infrastructure solution provider, easypaisakarobar addresses critical pain points such as cash handling and working capital challenges. Attendees responded positively, recognizing the platform’s potential to enhance operational efficiency and support growth in the retail industry.easypaisakarobar is poised to significantly impact Pakistan’s retail sector by reducing operational costs, improving cash flows, and enhancing overall efficiency.