Pulse Consultant survey: 74pc population unable to meet expenses on current income

ISLAMABAD: The financial challenges of urban Pakistani consumers have increased by 14 percent compared to the last year, reveals the Pulse Consultant’s latest study.

According to Pulse Consultant’s revealed stats on the current inflation wave, seven out of 10 urban Pakistani Households (74%) couldn’t meet their expenses in their current income. In May 2023, it was 60 percent. Of the 74% who couldn’t meet their expenses, 60% reduced their expenses (having a direct impact on grocery purchasing), 40% borrowed money and 10 % took on additional part-time jobs. In addition, more than half of those (56%) who reported that they are meeting their expenses within their current income said that they couldn’t save any money after necessary expenses.

This telephonic poll was conducted by Pulse Consultant from July-August with over 1,110 respondents. It was conducted across the top 11 cities of Pakistan. The age group participating in the study was between 18 to 55 years. In this same month, Pulse Consultant will launch a second round of detailed urban-based syndicated study gauging the impact of inflation on purchasing and consumption with a sample of 1,800+ respondents across the main 17 cities.