Pak trade moot, exhibition in Cairo today

ISLAMABAD: Pakistan is all set to host the fourth Pakistan-Africa Trade Development Conference (PATDC) and Single Country Exhibition (SCE) in Cairo on Tuesday (today).

Caretaker Minister for Commerce Gohar Ejaz, along with the Honourable Chief Guest, Mr. Ahmed Samir, Minister for Trade and Industry of Egypt, will inaugurate the event at the Egypt International Convention Centre on January 9, 2024.

According to Pakistan’s Ministry of Commerce, in a statement, over 100 companies’ representatives are going to Egypt. The delegation, led by the federal minister, will be in Cairo from January 9-11, 2024.

The official component of the delegation comprises the Secretary for Commerce, the Chief Executive of the Trade Development Authority of Pakistan (TDAP), the Secretary Board of Investment (BOI), and other senior officers from the Ministry of Commerce, BOI, and TDAP. This highlights Pakistan’s commitment to fostering strong economic relations with Egypt.

The conference will be followed by a two-day single-country exhibition on January 10- 11, 2024. More than 200 businessmen from Pakistan, representing various sectors such as textiles, engineering goods, food and agriculture, and services, will participate to explore and establish business collaborations. Moreover, 150+ prominent businessmen and chamber representatives from the Middle East and North Africa (MENA) region will converge in Cairo, furthering the prospects of commercial ties with Pakistan.

Mr. Muhammad Zubair Motiwala, Chief Executive of the Trade Development Authority of Pakistan, extends a warm invitation to the business and trade community of Egypt and the MENA region to attend the conference and exhibition.

He emphasizes: “We are showcasing the best products produced by Pakistan in Egypt.” This initiative aligns with the government of Pakistan’s “Look Africa” policy, which has previously yielded significant commercial benefits in Johannesburg, Lagos, and Nairobi. In 2024, the focus is on strengthening ties with the MENA region, with Cairo as the chosen destination. The event aims to create opportunities for trade enhancement, joint ventures, and collaborative efforts between Pakistan and MENA countries.