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Web Desk
March 18, 2017
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PSL 2017 sets new standards for Digital Entertainment in Pakistan

PSL 2017 sets new standards for Digital Entertainment in Pakistan

KARACHI: Pakistan Super League (PSL) was undeniably the event that took the media by storm. After ages, we saw something other than politics getting so much attention from all genres of channels in Pakistan; be it print, TV or digital. To feed the cricket hungry audiences, the media marketing rights holder Blitz Advertising (Pvt.) Ltd. in collaboration with Trans Media Group & ITW this year, launched Pakistan's first freemium DRM based exclusive livestream at www.cricketgateway.pk.

The crowd pullers in the second season of PSL were most definitely Peshawar Zalmi, Quetta Gladiators and Karachi Kings, both in terms of presence in the field as well as the viewership stats on digital assets.

“The PSL is an international statement by brand Pakistan - a statement we intend to market with industry first innovations year on year. This year, digital viewership beat match footfalls by a factor of 10, we wouldn't be surprised to see monetization multipliers of 3 or more for digital content next year. Cricket has finally come back home - and we are here to ensure that all mediums resonate that message, all year long,” said Ahsen Idris, CEO Blitz Advertising.

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