How to ace the Instagram business game?

Some of the most successful brands today use Instagram for business. They have a strong Instagram marketing approach to interact with current clients and reach new ones. They often produce interesting content, manage advertising campaigns, and occasionally collaborate with influencers, blog.hootsuite.com reported.

According to the latest Instagram stats, 70% of shoppers on the platform look to Instagram for their next purchase.

If this is enough reason to step up your marketing game on the platform, we’re here to help.

Step 1: Set up a business account

An Instagram business account offers a bunch of features and tools not available to individual users. As a result, it helps you unlock the true potential of using Instagram for your business.

Features include:

Access to analytics: This allows you to track your post's reach, audience engagements, and follower demographics.

Post scheduling: You can schedule your posts according to your convenience, which makes planning easier.

Ad boosting: It allows you to market your product via running ads. You can do it on Facebook and Messenger as well.

Contact links: You can add your other contact details, which makes it easier for people to reach you.

Step 2: Optimise your business profile.

Filling out all the details is a must. It is the first thing a user sees when he or she visits your page, so it should perfectly represent that as well.

Details that should be filled in include:

• Profile photo: Many people upload their business logos; it gives a more professional and authentic look.
• Bio: Your Instagram bio, in 150 characters or less, should clearly explain what your business is about.
• Link in bio: adding links in your bio makes your page look more authentic. You can also tag in your other Instagram accounts to give it a more reliable feel.

Three things you must know before starting an Instagram business account:

Your target audience is: A good social media strategy starts with a sound understanding of your audience.

Your content mix: Rather than posting random content whenever the mood strikes, you need to develop a content strategy that speaks to your audience and keeps them engaged, all while contributing to real business goals.

Consistency is the key: The key element to making it work on Instagram is being consistent with your content.