Ateeq-ur-Rehman takes charge as GroupM Pakistan's CEO

GroupM Pakistan on Saturday announced the appointment of Ateeq-ur-Rehman as the company's chief executive officer (CEO). 

In a statement issued by Group M — which is a leading media investment management company in Pakistan and worldwide — the appointment of new CEO is carried out with immediate effect.

"Ateeq is a homegrown leader within GroupM Pakistan, having moved through different roles and teams over the last 17 years. He has deep experience across brand and communication/strategic planning, tradingand& investment, creating business models, setting up business units as well as managing P&Ls," said the press release issued by the company.

He is passionate about mentorship, it said, adding that Ateeq’s competencies across trading, commercial, technology and talent management make him well-placed to take on this leadership mandate.

Moreover, GroupM's Chief Digital and Strategy Officer — Amna Khatib Paracha — will take over the leadership of Mindshare Pakistan with immediate effect.

Highly recognised as a dynamic leader, Amna has been credited for establishing successful media setups across GroupM Pakistan, Converge Technologies and Universal McCann-Orient. She started team Digital for GroupM in 2014, which has grown to become the most successful digital team across Pakistan, delivering award-winning campaigns, successful business results, as well as nurturing world-class talent.

Recently she was also given the mandate to lead GroupM Nexus including Xaxis and Goat (formerly INCA) — GroupM’s proprietary media. Amna's expertise encompasses brand and communication strategic planning as well as innovation and ideation in digital and traditional media.

GroupM is throwing its full support behind both Ateeq and Amna as they lead GroupM Pakistan and Mindshare in making advertising work better for people.