KARACHI: TPL Holdings has designed and introduced the first-ever comprehensive digital navigation map, with the most accurate house address searching system, for the people of Pakistan, said TPL Holdings Executive Director Ahsan Sarwar.
During the launching ceremony of Trakker NAV, a product of TPL Trakker Ltd, here on Tuesday, Sarwar said that with over 800,000 points of interest input into the navigation device, the software has been made as user-friendly and localised as possible.
Trakker NAV is premium voice-guided GPS navigation software. It features the latest and most detailed maps of Pakistan with a vast coverage of more than 100 cities and highways all over the country.
The software has been created in collaboration with Sygic, which is the leasing provider of navigation solutions world over, he said, adding the key features of the navigation system have all been introduced for the first time in Pakistan.
Sarwar said that features, such as the house address search, took his firm several years to develop with a lot of efforts going into research and development since Pakistan lacks a comprehensive digital map with street names, plot numbers etcetera.
“Pakistan does not have a good postal system and we did not have a digital library of already researched street addresses, area or house numbers. We spent years in going about collecting addresses individually. Furthermore, we sent people abroad for training and asked them to bring the technology into Pakistan,” he said.
Sarwar said other features such as the 3D landmark map, optimal route calculation, toll free number help line service and apps for smartphones were all new to the local market, never introduced before.
He further said the global demand for GPS navigation system is increasing rapidly and by 2014, 91 million people are expected to use navigation systems for their daily chores and travelling.