Islamabad
United Nations Secretary General’s Special Advocate on Inclusive Finance for DevelopmentQueen Maxima of Netherlands on Wednesday formally inaugurated the recent initiative of Benazir Income Support Programme (BISP) on E-commerce which focuses on improving handicraft skills of BISP beneficiaries and provision of better access to their products in the national and international markets.
Queen Maxima inaugurated the initiative in a visit to Benazir Income Support Programme (BISP) field office in Rawalpindi. The purpose of the visit was to gauge the contribution of BISP in the country’s pursuit of goal of including masses in the financial systems.
On the occasion, Minister of State and BISP Chairperson Marvi Memon, Minister of State for National Health, Services, Regulations and Coordination, Saira Afzal Tarrar, MNA Shaista Pervez Malik, Secretary BISP Muhammad Saleem Ahmed Ranjha, diplomats, representatives of national and international organizations, media and BISP beneficiaries were present. Chairperson BISP welcomed Queen Maxima on her arrival.
After inauguration of E-commerce initiative, Queen Maxima was shown a brief documentary on BISP narrative and its various initiatives which are contributing in the women empowerment and welfare of beneficiary families. She was also given briefing on ‘Customer Feedback System on Financial Inclusiveness Capacity of Customers’ and ‘Issuance Process of BDC Cards to the Beneficiaries including Banks and Nadra’.
BISP chairperson informed Queen Maxima that by adopting advanced payment mechanisms and biometrically verified complaint and feedback system, BISP is making endeavors to include beneficiaries in the financial systems so that they could be empowered as envisioned by the Prime Minister of Pakistan.
BISP chairperson also explained the BISP initiative of ‘Sisters in Success” under which chain of cooperation among three committees comprising the international women leaders, national prominent personalities and BISP beneficiaries is established for motivating the marginalized segments of the society.
During her visit, Queen Maxima interacted with the beneficiaries of BISP. These beneficiaries also included those who are benefitting from Waseela-e-Taleem programme of BISP, PM Health Insurance Scheme, CM Punjab Interest Free Loan Scheme and BISP E-commerce. During the interaction, beneficiaries informed Queen Maxima how these interventions in the fields of education, health and employment were creating positive impacts in their social status and in the lives of their families.
While talking to beneficiaries, Queen Maxima expressed her happiness for being among the beneficiaries. She said that the role of women is very important in the well being of their families and the development of society. She acknowledged that the contribution of BISP in the financial inclusion of Pakistani women is commendable as this organization is providing them opportunities to make progress in life.
On the occasion, BISP chairperson presented a painting on the concept of social safety net and demographic directory of BISP to the Queen Maxima.