Natasha Noorani, Talal Qureshi and Hasan Raheem take independent music forward with the glamorous,electro-pop number, ‘Faltu Pyar.’ The artists discuss the song in an extensive conversation.
hey fly. They dream. They cherish love. They want more than love and repeated patterns. And they dance without inhibitions, wrapped in a cushion of electronic pop music. She doesn’t put as much value in his destructive love anymore and he hopes she will. It’s like turning the table where the girl isn’t exactly chasing the boy but the other way around. Singer, songwriter, ethnomusicologist Natasha Noorani has never looked this glamorous in a music video before that is the tremendously addictive ‘Faltu Pyar’ and Hasan Raheem has never looked this happier in a music video. A case in point: his recent collaboration with Karakoram called ‘Kyun’. Watch it and you’ll get the gist.
Hasan, Natasha and Talal Qureshi were a part of Coke Studio 14 with Natasha a member of a think tank setup within the music series and Hasan and Talal performing on the same platform with Justin Bibis for a song called ‘Peechay Hutt’.
However, ‘Faltu Pyar’ isn’t an imitation of ‘Peechay Hutt’ or an effort to replicate the same level of success. Beyond the glamour, the lyrics of ‘Faltu Pyar’ (and its slicker than your average) music video suggest the girl is in a space where she is no longer willing to indulge the boy. In ‘Faltu Pyar’, Talal, Natasha and Hasan Raheem take a step forward as narratives unfold with a terrific sonic-visual presentation. There are different perspectives. But ‘Faltu Pyar’ has enough elements to take the musical world by storm and it has. At the moment, its trending on number #5 at YouTube. And we do understand why: It is the voice of a different generation. It is one that reminds us that when it comes to artistic growth, they are the sonic leaders ahead of their many mainstream counterparts.
As the song charts a course of its own, Instep spoke to Natasha Noorani and Hasan Raheem about the story behind the song and though in one way or another, all of them have collaborated before as artists at some point except Natasha and Hasan together. ‘Faltu Pyar’ checks that box.
The song, if you listen closely has two perspectives: a girl and a boy. “From the girl’s perspective,” begins Natasha, “it’s kind of just seeing a woman occupy a space that is purely meant to show that she is done with the shenanigans and antics of the boy who has clearly gotten stuck in patterns of making mistakes and wooing her. She is calling out all of the problems within the relationship and the interaction.”
What Natasha Noorani is expanding upon is the song in context of the lyrics. “To her, the situation is done for and there’s no point in continuing. The bridge also sees an aspect of sincerity that its hurting you, its hurting me moment as well.”
Natasha finds Hasan’s lyrics very sincere during this moment even as she enjoys the cutesy elements of the rest of the song. The production, handled by Talal Qureshi, is just as noteworthy, according to Natasha Noorani, who even plays synth during the serious moment where the realization occurs that this relationship is not meant to be. “I’m glad I got to play synth at that part and Talal elevated it.”
While Natasha is the girl who has noticed patterns and is choosing to get away from the boy who represents a destructive cycle, Hasan Raheem plays the other side.
“From my perspective,” Hasan Raheem observed, “I’m looking to rekindle long lost love and she won’t let me do that. They know how hard things are in taking this path and she is certainly not interested and I’m persuading her to the best of my efforts.”
“There is a moment of seriousness and many that are cute [within the music, lyrics and video] so it’s like a balance between romance and questioning a lot of things.”
The collaboration, said Hasan Raheem, was the result of the artists sitting together without enforcing anything on each other but hyping one another. “Once the track was made, I played the song to FEPO (Shahrukh Kazim) and he pictured a lot of things and had a mood board ready when we went back to Islamabad.”
As the video showed, Hasan enters a dimension where everything occurs before he drives away. It was, Hasan agreed, an ambitious idea to make such a music video but the goal was to give the song the best possible visual experience. FEPO had confidence in the song and from there the music video experience began.
“Everyone decided on their own outfits, everyone gave their input to the video, the director took his shots and we showed him our act and it was all very natural,” said Hasan.
There was a point when he was slightly hesitant but FEPO explained the concept with a great deal of clarity to him. “FEPO (Shahrukh) is very good at getting his ideas across and he did so with Natasha and myself. The set was like a big family. Everyone was doing their own work with effort and that’s why the final product came out so well. It means everyone did their job well.
“I think I also want to thank everyone who worked on the song during post-production including Studio Rokhan and Zeeshan Parwez. They helped making the visual experience slicker and better. I’m happy and so is Natasha and Talal as well as everyone who’s enjoying the song with us.
“I hope that we keep making good music for people, in the near future.”
“The BTS of the music video,” said Natasha, on a concluding note, “shows how extravagant, ambitious and high-end it truly was.”
-Photos by Anoosh Zeerik