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enny Packham’s collection explored filmmaker Alfred Hitchcock’s evolution from monochromatic suspense to the full drama of technicolor scheme. Packham, known for a refined approach to glamour, translated the visual language of film into contemporary eveningwear by using texture, light and silhouette. In doing so, she allowed the collection to be expressive while retaining a sense a mystery and allure.
The presentation followed a clear visual rhythm. The palette moved from dark tones to jewel shades of sapphire, rose gold and pink. Each look balanced contrast and restraint, echoing Hitchcock’s leading ladies in films, who often embodied both innocence and intrigue. “Putting all of the Hitchcock films’ leading ladies together, I saw such a beautiful colour palette,” said Packham.
A strapless ombré gown fading from white to deep marine referenced Grace Kelly in To Catch a Thief. A pink taffeta gown with puffed sleeves recalled the elegance of Hitchcock’s high-society muses. The designs were rooted in memory but expressed through modern construction. Packham treated references as a design direction rather than nostalgia.
Texture shaped the narrative. Sequins, taffeta and metallic silks reflected light like film. Silver slip dresses nodded to Hitchcock’s early monochrome work while rose gold gowns with feathered sleeves and diamanté details seemed like a nod to the richness of his later films. Each surface was finished with precision rather than ostentation. Embellishment defined structure, not excess.
Silhouettes alternated between draped and structured. Satin and chiffon gowns moved easily while tailored pieces featured strong shoulders and narrow waists. Built-in belts, crystal collars and sheer capes drew focus. The result was a composed and elevated line that reflected Packham’s belief that true glamour lies in balance and proportion.
The collection also reflected confidence in direction. “We just want to be anywhere that women love dressing up,” Packham said. With clients including the the current Princess of Wales, Taylor Swift, Adele and Emily Blunt, her label continues to align couture techniques with accessible luxury.
Spring 2026 reinforced Packham’s authority in British eveningwear. By connecting cinema with couture, she gave new clarity to the style of Hitchcock’s women, treating elegance as an attitude shaped by light, fabric and restraint.
– Images: Courtesy of Jenny Packham