Lok Virsa gets new chief

January 18, 2020

Islamabad : Talha Ali Khan Kushvaha has assumed the charge of the office of the executive director, National Institute of Folk and Traditional Heritage .Talha Ali is a cultural activist, author,...

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Islamabad : Talha Ali Khan Kushvaha has assumed the charge of the office of the executive director, National Institute of Folk and Traditional Heritage (Lok Virsa).

Talha Ali is a cultural activist, author, artist and a musician, and has been a visiting Professor of Culture and History at the National College of Arts.

Overseen by the National History and Literary Heritage Division, Lok Virsa’s mandate has been to preserve, document and promote cultural heritage (both tangible and intangible).

The earlier focus had been more on the first two aspects. Currently, the focus is on the promotion of folk heritage of Pakistan in a way that is relevant to people of all ages and backgrounds and to provide more meaning, depth and rootedness in life.



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