the fame of Indian film Industry is growing across the world, its major impact is on its neighbouring country i.e. Pakistan, which shares with it a common language as well as history.
Many segments in the society don’t see this as a problem at all and simply claim that people should not be told what to do and cannot be directed. They simply feel that the entire topic is pointless claiming that Pakistanis simply should not over concern themselves with such affairs. However, the fact is that underneath all this bonhomie and careless attitude is monetary benefit that results in airing of glamourised Indian dances and singing programmes. Obviously, viewers will be attracted towards this glamourised version of entertainment and will divert from their own moral, ethical and religious values.
If this onslaught continues, our children and youth will be talking in Hindi without even knowing that the particular word is not in Urdu. This is a loss of identity, a loss of culture and above all a loss of religion. We as a nation need to take into account the fact that we are a different nation. Despite all, the good part is that the common man remains untouched by this madness around him, speaking his own regional language or Urdu and wears his own traditional clothes while saying no to the Indian products. This is heartening and gives us the hope that our ideology will remain intact.
One hopes that our independent media realises it and does what they are truly meant to do i.e. to represent Pakistan in the satellite world.
Otherwise, our distinct way of life, values and language, which we have successfully preserved through the centuries, will be threatened. Further, there is a need to promote our own culture by helping our TV channels and film industry making them lucrative so that Pakistani talent could divert their energies in serving their own audience. This in turn will keep the audience satisfied and they will not stray to foreign channels or material.