Pakistan.
The ‘Brand Pakistan Conference’ was spread over two days. Each day was divided into three focus sessions that deliberated, shared and inspired around success stories and leadership originating from within Pakistan. The conference strived to build momentum to launch the ‘Brand Pakistan’ movement with the co-ownership of all stakeholders from government, commercial, academic, cultural, media and other domains.
The galaxy of personalities who participated in the two-day event included Ahsan Iqbal, Sadruddin Hashwani, Masood Hashmi, Uxi Mufti, Shiraz Ullah Choudhry, Bharat Avalani, Imtiaz Rastgar, Ms. Aatiqa Lateef, Michael Foley, Jawad Humayun, Dr. Mukhtar Ahmed, Mahmood Sham, Dr. Miftah Ismail, Naeem Zamindar, Ms. Farzana Yaqoob, Muhammad Atif Khan, Asad Umar, Sarmad Ali, Muhammad Malick and Haroon Rashid among others. The star-studded attendance by key figures from across different areas of influence marked the importance given to the ‘Brand Pakistan’ movement.
Speaking on the occasion, Ahsan Iqbal highlighted the importance of a common vision as Pakistani nation. He appreciated and recognised the timely relevance and situational aptness for the launch of the ‘Brand Pakistan’ movement.
The convener of the Brand Pakistan Conference 2015 and managing director of the Channel 7 Communications (private) Limited, Sayyed Ahmad Masud, said that the ‘Brand Pakistan’ builds the right narrative around local and global image of Pakistan. “Our hope is that the ‘Brand Pakistan’ movement will unify the Pakistani nation in a way so as to enable everyone, at personal and collective levels, to associate with, draw inspiration from and contribute their success to building the image of Pakistan, both locally and globally,” he added.
The conference concluded with the ‘Resolution Ceremony’ in which participants of the conference wrote their promises to carry on the ‘Brand Pakistan’ movement to the next level in their personal capacities. This, in the near future, will help in developing a strong and better image of Pakistan throughout the world.
‘Brand Pakistan’ is an initiative to bring back the pride in being a Pakistani by celebrating and promoting the amazing success stories and positive image of Pakistan, and to project it to the globe. ‘Brand Pakistan’ is a joint venture of Channel 7 and EOS Consultants.