Toolkit’ is to share ideas and insights in building a global branding strategy for Pakistani brands. Learning from the trailblazers already making their impact in international markets, the panel will discuss issues, challenges and opportunities for Pakistani brands in world markets.
The forth session will be titled ‘Land of Opportunity.’ It will celebrate the contributions and accomplishments of global brands in the Pakistani market. Replete with videos, case studies and storytelling session, the ‘Land of Opportunity’ will be a powerful session showing opportunities and potential that this vibrant nation offers to foreign and local investors.
The fifth session will be on ‘Powering Brand Pakistan.’ This session aims at bringing together major stakeholders necessary for building a strong ‘Brand Pakistan’ on a single platform. The panellists will emphasise on a clear set of roles and responsibilities for all stakeholders, including businessmen, policymaking institutions, trade bodies and government authorities. The session will also focus on creating an empowering environment and instilling a sense of purpose and ownership in these stakeholders. In addition to this, the session will also share examples and case studies of some major initiatives taken by other countries in strengthening their country brands.
The sixth session ‘Perception is the New Reality’ is for the media because this is the ‘Century of the Media,’ where media influences and even determines how people perceive events, causes, celebrities, history, religions and even countries. It is rightly said that perception is the new reality. It is time to contribute towards building a positive perception of Pakistan. It is time that the story of Pakistan is retold, in the proper context, with the actual facts to the right target audience. The panel will deliberate on building the roadmap for creating a Pakistani narrative to deliver the positives about Pakistan to the national and international media.
Sayyed Ahmed Masud said that many renowned personalities from politics, business community, culture, social and education sectors will attend the conference.
If anyone is interested in attending the two-day Brand Pakistan Conference 2015
he or she can register himself and herself on the website (www.brandpakistan.pk).