Islamabad: The media needed to contribute more actively in bringing positive change in the society, and help to improve the living standard of the people.
This was stated by the speakers while addressing the inaugural session of First National Media Conference titled 'Media in Postmodern Times', arranged by Allama Iqbal Open University (AIOU) here on Friday.
The speakers including renowned columnists, Sajjad Mir and Khurshid Nadeem, besides the Vice Chancellor Prof. Dr. Shahid Siddiqui highlighting the responsibilities of journalists in post-modern era, asserted that the media should address the ground realities, keeping in view the cultural and social needs of the society.
Sajjad Mir presided over the inaugural session while Khurshid Nadeem was the key-note speaker. According to the chairman, Department of Mass Communication Dr. Saqib Riaz, the conference was aimed at developing academic-media linkages to serve the society through educational pursuits. They called for having strong partnership and regular interaction between the media and the academia to address the future challenges, particularly in the education sector.