LAHORE:Walled City of Lahore Authority (WCLA) partners with World Centre for Punjabi (WCP) and a travel company to boost Sikh pilgrimage tourism.
This partnership, formalised through a Memorandum of Understanding (MOU), marks a significant step towards leveraging Lahore's rich cultural heritage and historical significance to attract Sikh yatrees from around the world.
The agreement underscores mutual commitments to promote sustainable tourism practices while preserving and celebrating the cultural heritage of Lahore. Director General of WCLA Kamran Lashari said this collaboration will not only showcase the vibrant history and architectural marvels of Lahore but also foster cultural exchanges that enrich the visitors experience.