Coca-Cola announces Rs. 10m support to Rotary Foundation for Water Filtration Plants

Lahore : The Coca-Cola Company has partnered with Rotary International, Pakistan National Polio Plus Committeesince 2012with a mission to provide clean drinking water by mitigating thetransmission of water borne diseases in Pakistan. At the Rotary International Convention 2016 being held these days in Seoul, Coca-Cola Pakistan announced funding of Rs. 10 million, under the ‘New World’ program in partnership with United Nations Development Program (UNDP),for the provision offurther 7 solar water filtration plants mainly in Karachi, Sindh andNowshera in KPK, which are at high risk of communal and water borne diseases.

7 solar water filtration plants will benefit a total target population of 140,000 in the catchment areas, with each plant recharging 3,000 gallons of water twice a day per shift. Previously, the reverse osmosis plant in Malir town of Karachi installed in2014has helped in the reduction of water borne diseases by an estimated 70%.

The partnership between Coca-Cola and Rotary is in line with the Company’s CSR strategy to enhance well-being through the provision of safe drinking water. Acknowledging this partnership at the Rotary International Convention in Seoul, Fahad Qadir, Director Public Affairs and Communications, The Coca-Cola Export Corporation, Pakistan and Afghanistan said “It was of great concern to us that Pakistan remains only one of two polio-risk countries in the world. Therefore, as a socially responsible corporate citizen, we decided to make our contribution to fight the transmission risk of water borne viruses, in partnership with Rotary Pakistan. With a deep commitment for Pakistan’s welfare, ourethos is to create shared value through sustainable development, which is reliant on the health of our nation.”***