Handmade jewellery is taking the local fashion scene by storm. Here are the brands that have recently caught our eye...
In conversation with Ahmed Ali Butt on his international debut and national projects that had to be shelved in 2020 but will hopefully take off now.
Frieha Altaf, long time show director, speaks to Instep about the challenges of putting a show together in Covid times, keeping SOPs intact and...
They’re young, they’re hip and they come with a message. New fashion brands aren’t just here to sell you clothes, they’re spinning stories....
What happens when a scientist turned entrepreneur uses chemistry for beauty products? You get a range of iridescent tinctures that are unlike any...
In conversation with Aysha Raja, proprietor of Lahore’s Last Word store on books, business and beyond.
Fashion is notoriously weight-conscious and alienates a large part of its consumer base through unattainable body standards and lack of inclusive...
PEMRA and PTA have a proclivity for bans but in whose favour do they really work? Instep examines…
The fashion brand hopes to employ fashion diplomacy to at least aesthetically unite the two countries.
Women led brands bring not only better quality but also better business practices to the table. Instep looks into five of them.
