Digital platforms have fundamentally changed how we produce and consume entertainment

How has the construct between stars and fans changed to influencer and community?

The burgeoning youth population of Pakistan is craving for something different, something to appeal to their generation’s imagination.

Is YouTube dependency a safe bet?

An excellent marker of how different digital media consumption is for the three different age groups is language itself

YouTube serves the demands of young, tech-savvy population better; but traditional media houses still reign supreme.

TikTok creators, while having huge followings which are unprecedented for Pakistani individuals, are not taken seriously by mainstream media, the...