Online therapy: FWhy Podcast Industry insider Frieha Altaf launches a podcast

September 11, 2022

Online therapy: FWhy Podcast Industry insider Frieha Altaf launches a podcast

“Hold on to your dreams, however bleak it seems.” – ‘Fame and Fortune’ – The Libertines

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change is coming is an understatement when discussing the convergence of technology, original content, and audience consumption. The change has been here for quite some time. This nexus has led many industry insiders, including celebrities and mediapersons to turn to this digital medium to create their own space.

Those who don’t have talk shows on TV have them online. Can you count how many you know of? Whether they are fascinating, authentic or fun or banal is a discussion for another time.

The latest addition, however, and so far a good one, is a new podcast by Frieha Altaf called FWhy Podcast. Altaf is not a newbie. Among some of her accomplishments is being the creative director of the longest running contemporary awards show - Lux Style Awards - for most, if not all editions. She has acted and been a fashion model. From event planning to PR, to working with fashion weeks and music shows, Frieha has been an integral force in the industry at large.

With both of her kids grown up and each finding their own identity, Frieha’s latest project brings the best of Frieha together in one glitzy package.

The years in the business have allowed her to not only know or work with celebrities, but build a great enough rapport with everyone to use it to fuel her podcast. Frieha has shown with the first episode that her greatest strength is getting her guest to talk freely.

The first episode features Humayun Saeed, whom Altaf opines is the biggest actor in the industry.

Online therapy: FWhy Podcast Industry insider Frieha Altaf launches a podcast


Frieha Altaf’s accomplishments  include being the creative director of the longest running contemporary awards show - Lux Style Awards – for most, if not all editions. She has acted and been a fashion model. From event planning to PR, to working with fashion weeks and music shows, Frieha has been an integral force in the industry at large.

The podcast opens and pans to artwork in various forms from sculpture to painting before going to Frieha and her level of comfort in front of the camera is a plus from the start.

Armed with facts, before getting into the conversation, she reminds us exactly how much work her guest has done throughout the course of his career, across multiple media and what a bankable star he is. The star is Humayun Saeed.

Though he has been interviewed before, Humayun looks and sounds more comfortable than he ever has. The level of ease and camaraderie with Altaf is what allows him to discuss not only his professional life but personal life as well without being ambivalent.

What also works in Altaf’s favour is that she has done her research as she admits she’s seen many of his interviews and does note that there are many before embarking on her own interview of the actor.

The podcast begins not with his recent film, or the box office figures it fetched, but with his familial roots, the relationship he had with his father, the early years in the business and the monetary gains when Saeed was not the star he is now.

Online therapy: FWhy Podcast Industry insider Frieha Altaf launches a podcast

Capping at just over 40 minutes, the interview sees Humayun confiding in Frieha about his parents, where his family comes from and how he went to meet his aunt while shooting for London Nahi Jaunga. He notes that in hindsight it was a good thing because she passed away almost a month later.

Fortunately for Frieha Altaf, the comments on YouTube reflect a positive response. Those who took out time to listen and see her first podcast on YouTube were floored by it, finding the conversation authentic.

Big ups to Frieha Altaf for asking questions, not in an interrogational fashion, but one that put Saeed at ease, and had him comfortably addressing his life from before he became a post-cinema-revival star.

– Find FWhy on YouTube

Online therapy: FWhy Podcast Industry insider Frieha Altaf launches a podcast