Contemporary home decor

May 30, 2021

In the age of coronavirus and quarantine, there has been a boon to home redecoration projects for many bored in isolation. People are tackling their renovation to-do lists more than ever before or simply seeking ways to inject novelty into their work-life spaces. Many home decor businesses will be able to report increased sales as a result of people spending more time at home. Four brands have emerged on top in this affordable and contemporary category of home decor.


As the name suggests, it’s a collection of homeware items including cushions, dining options, furniture, lighting and multiple other things to prop your home up with. Their clean but young aesthetic in product curation is a breath of fresh air amongst the available local options. A section curated by Nida Mian of Arc, a renowned architect in Lahore, with her stamp of approval makes the products all the more enticing. The affordability of the items is also great given that the same things would cost twice as much if a carpenter was making them from scratch.

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Hip Flask Design

Hip Flask is a design platform started by Ayesha Zafar Sabri and A. Rahim Khan, two folks with backgrounds in architecture, graphic design and film. They bring this background together to create objects with a range of inspirations ranging from pop culture to space and architectural design. We particularly like their nostalgia inducing pop art designs with top pops, pakola and stamp cushions. Their stools that say ‘yahaan’ or ‘tashreef rakhein’ are something we’d love to nab immediately.


Kurachee is a platform for
collaborating with illustrators and designers to keep on creating - illustrations, animation and design. Their projects with artists like Alysa Chaudhri and Safwan Subzwari for mugs and Areeba Siddique for plates
especially the Desi Men Tears one are collectors’ items that one should definitely acquire if they like conversation starter pieces in home decor. They stock at Serai in Karachi, Polly and Other Stories in Lahore and Kayal in Islamabad.

Veranda at Five

Frustrated with limited design options available in the local market, three sisters wanted to create something with bold Pakistani influences with a modern aesthetic. The label liberally draws on emblems of Karachi - places like Kharadar and Empress Market whose names and pictures appear on their beautiful upholstery pieces most prominently, cushions. Their cushions with famous Karachi street names from colonial times are our favourites.

Contemporary home decor