Covid-19 gave birth to many online businesses; of them a couple of handmade jewelry brands emerged up top. The uniqueness of their product, dexterity of design and/or merely making the right thing at the right time has made them favourites with a niche clientele. Of late, more and more craftspeople are pushing the boundaries of jewelry design by opting to create accessories from unusual materials. While they may not be making it mass anytime soon, there’s a certain beauty in owning or gifting something made by hand.
Contrary to its name, the brand is something unique. The designs have a quirky eastern aesthetic, mixing different materials and textures, which is what sets them apart from the milieu of silver jewelry that floods our feeds. Hand painted clay, silver metal and mirror work designed into parrot and peacock shapes, Yashfa Raza’s designs are one of a kind. Scrolling further into her page one can also see fascinating miniature Mughal art on clay along with some ajrak earrings and Multani designs.
Aleezae’s Art Store
21-year-old Aleezae is studying to become an architect. Meanwhile, she started this page as an outlet to experiment with
jewelry and create the pieces she wanted for herself or to gift. Self-taught and enjoying her journey of improvement, Aleezae has created pieces that appeal to the younger consumer especially because such jewelry is having a moment right now. Even though multiple other such pages have cropped up recently, her page particularly catches the eye for being well curated.
Armed with masters in art education and bachelors in visual arts from BNU, Komal Naz started her brand when the pandemic broke out. Her background in the art shows in her work, which is detail oriented with no signs of sloppy workmanship. She sculpts polymer clay and while she isn’t the only one to be working with this material, you could say her designs easily set her apart from other brands.
An NCA graduate with a bachelor’s degree in product and industrial design, Zaima recently started experimenting with resin and dried flowers. She explains her process of creation as two fold, mood boarding for a collection and then finally handpicking flowers followed by drying them through chemicals while
preserving them as best as possible. She then moulds the flowers into the resin to create the kind of necklace, rings or earrings she’s planned. It may not be a unique idea internationally but is definitely new to the local scene.