This Eid, the spirit for celebration has definitely dampened. The third wave of coronavirus is hitting us hard and lockdown restrictions will be tighter – or so one can hope. Amidst this, our fashion retailers have continued productions, with some adjusting their collections to the pandemic. Instep puts together a list of brands who’ve put out something with an edge; these are brands that you may have missed otherwise.
Ethnic by Outfitters
Something for the younger girl Ethnic by Outfitters has recently made a mark with the various categories they’ve managed to tap into and therefore target different age groups and styles. Their Studio Eid
Collection stands out for its boxy tops paired with straight pants. There’s a varied selection in there, with chikankari simplicity for the Eid dresser who wants to be minimal and laid back; then there’s dressed up, embellished organza for the more committed Eid dresser. At PKR 6,990, it’s not a bad deal for someone looking for something RTW off the high street.
Something for those who want the latest lawn
Hussain Rehar is generally a crowd pleaser with almost every collection that he puts out but with this luxury lawn collection he’s managed to make a solid mark of his signature aesthetic, which even trickled down to a lesser price point, retains his style. The quality of the fabric is top notch and from the shoot with actress Ayeza Khan, one would think they’re quite similar to his luxury pret. Priced between PKR 10,900 - 14,000, it’s pricier than most of your branded lawns but it’s excusable, considering it can be worn quite formally as well.
Something for those who want to re-wear their Eid look to a wedding
Last year, around this time Xeeshan introduced threadwork in his collections as a way to maintain his signature style at a cost that made sense for a pandemic plagued market. This year he continues with his Sandal collection, which has shalwar kameezes, ghararas, long shirts paired with pants in cotton silk and organza dupattas. The menswear has some worked waistcoats that have gold threadwork of the same nature. The collection falls in the range of PKR 15,000 - 48,000.
Something for the laidback dresser
Abbas has always had a very
laidback, feminine aesthetic that translates to whatever he makes, whether it’s a red carpet look,
wedding wear or pret. His collection this year is similarly as fuss free and relaxed with monochrome florals on loose fit Irish cotton tunics and some light gota and zaree work. It’s
refreshingly light, as something that would be ideal to wear this Eid, given how hot it’ll be. The collection is in the range of PKR 6500 - 11,500.