Vegan beauty brands to have on your radar

September 6, 2020

Step up your beauty regime by incorporating these cruelty-free and vegan cosmetic brands, formulated with plant, mineral and safe synthetic-based products.

Vegan beauty has undoubtedly come a long way. It is one of the fastest growing skincare and makeup categories and brands are making a conscious effort to provide animal-free options.

Vegan makeup products deliver serious pigment and long wear without using animal by-products or animal-derived ingredients like carmine, lanolin, and beeswax. However, many confuse vegan with cruelty-free, which only denotes that the products were not tested on animals in the entire process. A beauty or skincare product can be cruelty-free without being vegan, and vice versa. The two don’t necessarily go hand-in-hand, so make sure to check the label before buying.

If you are planning to enhance your makeup routine with naturally sourced ingredients, here’s a lowdown on a few vegan beauty brands that you can opt for. After all, it’s cool to be kind.

E.L.F. Cosmetics

The beauty brand has a huge range of products at super-affordable prices. From glitter shadow to their classic BB cream, E.L.F. has something for everyone. The brand offers 100 per cent vegan across its extensive range of makeup and skin care. Their eye shadow palettes are high quality and a great way to try out colourful looks. Besides, all of their brushes are vegan and cruelty-free as well.

Lime Crime

If you love bright colours and lots of glitter, then Lime Crime is perfect for you. One of the most famous vegan beauty brands worldwide, Lime Crime offers bold eye shadow palettes, super long-wearing liquid lipsticks and highlighters. The unicorn-inspired brand has been cruelty-free since it launched and made the transition to being fully vegan in 2012.Their collection is fun, colourful and high-quality and makeup enthusiasts can find something that fits their vibe.

Milk Makeup

Milk Makeup is all about quick, fresh makeup with edgy pops of colour and cheeky product names. The beauty brand has been cruelty-free since its launch, but in 2019 the brand announced that all its products are now 100 per cent vegan and paraben free, offering epic payoff without any compromise. Milk Makeup believes that the ingredients you put on your skin really matter, so they find safe synthetic and natural alternatives that have you covered in all the ways.

Nailberry L’Oxygene Nail Lacquer

For a guilt-free manicure go for Nailberry, as their products are vegan, cruelty-free as well as halal certified. Now you can paint your nails with the brand’s luxurious toxin-free nail polishes, available in a wide range of gorgeous shades. Moreover, Nailberry exclusively apply patented technology to deliver breathable, oxygenated and water permeable polishes with absolutely no compromise on colour vivacity, shine or longevity.

Kat Von D (KVD)

The brand, known for its high-pigmentation, long-wear and eye-popping shades, has been completely vegan and cruelty-free since 2010 and has continued to find ways to innovate in that space. The edgy packaging and bold colours are homage to the founder’s history as a tattoo artist. Though her cult-classic lipsticks, liners, and shadows are void of things like beeswax and carmine, they’re still extremely pigmented. Moreover, the brand’s brushes are fur-free.

Cover FX

Cover FX is another great entirely vegan beauty brand, offering tons of great complexion-perfecting products from foundation to setting spray and makeup brushes to highly pigmented eye shadows and blushers. Created by the former chief chemist at MAC Cosmetics, Cover FX has been committed to effective, clean, vegan products since its launch. The brand is based on the idea that makeup isn’t one-size-fits-all, and the products are made to mix and match based on what works for every skin type.

Vegan beauty brands to have on your radar