While names like HSY and Sania Maskatiya have long dominated the fashion landscape, a range of designers and brands are making their mark in recent years. Think you’re up-to-date with Pakistani fashion? Take this quiz to find out.

1. Which Lahore-based high-street brand, launched in 2020, is known for blending functional design with the latest trends, offering collections that resonate with urban aesthetics?

a) Beechtree

b) Zellbury

c) Lama Retail

d) Generation

2. Which brand, launched by a husband-and-wife duo in late 2022, draws inspiration from traditional Pakistani garments, incorporating Ralli and Kantha embroidery into contemporary silhouettes?

a) Cougar

b) Outfitters

c) Limelight

d) Aomi

4. Which Pakistani luxury accessories brand, established over four decades ago, is renowned for its handcrafted leather shoes and bags that combines timeless elegance with stylish design?

a) Metro

b) Lesac Shoes & Bags

c) Stylo

d) Walkeaze

3. Which Pakistani fashion brand
is dedicated to preserving South Asian textile heritage by collaborating with master artisans to
create unique, handmade western clothing that merges conventional methods with innovative design?

a) Collected XX

b) Sapphire

c) Nishat Linen

d) Célina

Answers

1. The correct answer is c.

Lama Retail is a forward-thinking fashion brand based in Lahore that has gained a dedicated following for its sharp, minimalist aesthetic. Founded by Mujtaba Khan, CEO and Amal Khan (Co-Founder and Creative Director), Lama creates clothing that bridges the gap in high-street western wear, an area of fashion that has been lacking in the market. Their collections often feature clean lines, bold graphics, and neutral palettes—refreshingly distinct in a market often unaware of global trends or reliant on unsuitable fabrics for the local climate. Lama’s appeal lies in its versatility—the pieces can be styled up or down, worn at brunch or at fashion week. The brand has been quietly making fashion-forward looks accessible and wearable for younger, style-conscious audiences, with branches across major Pakistani cities, including Lahore, Islamabad, and Karachi.

2. The correct answer is d.

Aomi is a standout label launched by creative duo Omer Farooq and Anusheh Shahid Omer and is already turning heads for its tasteful reinterpretation of cultural elements on western-inspired casual wear. Debuting in 2022, Aomi brings craftsmanship back to the forefront with traditional Sindhi techniques of Ralli and Kantha, fused into understated cuts that feel current. Rather than overloading garments with heavy embroidery, the brand lets details breathe—subtle metallic accents, structured tunics, and experimental draping mark their collections. Aomi is part of the new wave of brands redefining what “festive” or “formal” wear means in Pakistan, moving away from customary shaadi joras and towards thoughtful, art-inspired fashion.

3. The correct answer is a.

Collected XX is a luxury fashion label that aims to preserve South Asian handwoven fabrics and ancestral handiwork techniques, creating ageless, adaptable collections that celebrate ingenuity.

The brand collaborates with master artisans from across Pakistan to reconstruct textile art pieces.

Their collection—such as Exhibit III: Chunri—pays homage to centuries-old techniques like the iconic Chunri tie-dye method, known for its detailed motifs and traditional depth. In their One of One exhibit, each outfit is created from rare, carefully sourced fabrics, making every item truly one-of-a-kind. These creations are meticulously produced using a variety of practices, including weaving, block printing, embroidery, and embellishment, further highlighting a unique character.

By bridging the gap between heritage and cutting-edge ideas, Collected XX reimagines eco-conscious comfort producing attire that encapsulates a legacy and a narrative of masterful artistry. They are also the first Pakistani brand to stock at The Canvas NYC. The Canvas is a multi-brand marketplace and platform for emerging brands and entrepreneurs based in New York City. This milestone marks a significant achievement in the brand’s history.

4. The correct answer is b.

Lesac Shoes & Bags has been a symbol of polish and craftsmanship in Pakistan’s luxury fashion scene for over 40 years. Specializing in premium shoes and bags, Lesac tends to curate exclusive collections that combine enduring design with flawless workmanship. Their passion for fine leather and attention to detail ensure each product is precisely made, offering discerning customers an elevated shopping experience.

Lesac’s offerings include a variety of footwear styles, such as bold black heeled leather sandals with suede straps and black crystal heels, as well as a range of handbags that radiate finesse. The brand’s commitment to excellence has solidified its position as a go-to destination for style-savvy customers seeking products that reflect both longevity and subtlety. Each creation, though expensive, has a dedicated clientele willing to invest more for quality rather than quantity.