Pakistan’s most talented digital creators gathered for the TikTok Creator Awards 2024, a night where content creators took a bow for their original ideas in a variety of fields, minus the avant-garde outfits that usually make up regular award shows.

The event was a tribute, honouring individuals who have built communities around technology, travel, education, humour, and more. Think of it as a reality show where the audience gets to pick the winners—because, in true TikTok style, in-app voting put the power directly in the hands of the fans.

Saif Mujahid, Head of Content Operations at TikTok Pakistan, summed it up: “The TikTok Creator Awards highlight the extraordinary creativity and skill of our Pakistani community. We are thrilled to celebrate the creators who have not only entertained and educated us but also contributed to the dynamic and diverse digital culture. Hosting the event for the third time in Pakistan reflects our ongoing efforts to support and encourage local talent.”

In other words, the Internet is no longer about cat and dog videos—Pakistan’s digital storytellers are shaping an online world that is vibrant, diverse, and surprisingly informative (when it’s not making you laugh-cry until 2 AM).

The awards recognised the innovators and trailblazers across various categories, showcasing that storytelling is thriving, comedy is getting smarter, and fashion is not merely about looking good—it’s about mastering the algorithm.

Now, let’s look at the winners who are creating Pakistan’s Internet narrative, one viral moment at a time.

Top Creator of the Year
– Muhammad Ahmed aka,
Mr Battery

If energy took on a human form, it would be Mr. Battery. His TikTok handle, @mr_battery, is more than just a catchy alias—it’s a whole vibe and perhaps the only source of power that’s more dependable than Karachi’s electricity grid. With a talent for turning the mundane into something hilarious, his content blends relatability, sharp wit, and just the right touch of chaos. Whether he’s delivering an exaggerated and comic take on daily life or performing a sketch that feels like an inside joke among friends, his videos are a shot of happiness in a world where there’s just so much scrolling to do. It’s beautifully disordered—like a crossover episode of your favourite show, but with much more energy, making Mr. Battery worthy of this award.

Long Form Content Creator of the Year – Muhammad Usama

Muhammad Usama, or @UsamaReview, demonstrates how tech influencers can be engaging rather than sounding like automated telemarketers. With 154K fans and more than 2M likes, he’s built a name for himself by simplifying tricky gadgets and games like a friend who would explain the latest PS5 update over a cup of chai.

He started on YouTube in 2021 and transitioned to TikTok in 2022, moving from tech reviews to gaming content, showing that flexibility is key to remaining relevant. Let’s be honest—his win for Long-Form Content Creator of the Year was essentially a foregone conclusion. With this award, he’s not only getting lots of likes; he’s also securing serious sponsorship deals, cementing his place as an influencer who can stay true to himself while remaining effortlessly cool.

Emerging Creator of the Year
– Abbas Bukhari

Once a lawyer, now a full-time comedian—Abbas Bukhari’s career switch feels like the plot of a Netflix dramedy. With an LLB from the University of London, he traded legal jargon for punchlines. Think of it this way: what if Harvey Specter from Suits decided to leave his high-powered law firm and started his own comedy special? His TikTok moniker, @AbbasBukhari, has attracted 239K followers and 7.8M views, all thanks to his quick-witted, observational humour that appeals to those seeking something more intelligent than typical slapstick. His mission? To make stand-up comedy a mainstream career in Pakistan. The verdict? Probable. Now that he has TikTok’s Top Emerging Creator award, he's on the right path.

Entertainment Creator of the Year – Rida Naqash

Rida Naqash (@Ridakaghar) is a pro at making learning enjoyable—think Bill Nye, the Science Guy, but with better comic timing and a more local twist. With 41.2M likes and 1.7M followers, she blends skits with life lessons, proving that you can teach valuable concepts while keeping people entertained. Winning the Entertainment Creator of the Year award wasn’t just a personal triumph; it was a win for everyone who believed that learning could be as exciting as a TikTok dance video. Fans always knew: she’s not just entertaining; she’s making “school” something you actually “want” to be a part of.

Fashion Creator of the Year
– Abdul Rehman

If fashion were a battlefield, Abdul Rehman (@chaudhry_abdulrehman) would be the general of perfectly tailored outfits. With 42.3M likes and 939K followers, his influence extends far beyond style tips. Why? Because he’s curating an aesthetic. Whether he’s dissecting the latest trends or offering beauty advice, his content feels like getting guidance from that one fashionable friend who always seems to know what’s next before the rest of us catch on. His attention to detail and ability to blend accessibility with sophistication has earned him recognition in the fashion world, making his win for Fashion Creator of the Year inevitable.

Social Impact Creator
of the Year – Azad Chaiwala

Azad Chaiwala (@azadchaiwalaofficial) makes business and finance an exhilarating experience. Yes, that sentence sounds oxymoronic. But in Azad’s case, we stand by our observation. With 1.2M followers and 23M likes, he takes the subject of finance and turns it into fun learning. He does this by creating digestible snippets, often with a side of humour. Imagine your economics professor delivering a lecture as a stand-up comedian—and instead of dull lectures, you get memorable lessons. Being named Social Impact Creator of the Year solidifies his status as Internet’s unofficial financial mentor in Pakistan. Outside of TikTok, Azad is the kind of guide you didn’t know you needed, pushing us all to make smarter financial decisions, like a motivational coach in a sports movie.

Travel Creator of the Year
– Zunair Kamboh

Zunair Kamboh (@zunairkamboh) isn’t just a travel vlogger—he’s a master storyteller who makes you feel as if you’re right there with him, whatever the location. With 406M likes and 5.1M followers, his beautiful videos of stunning destinations can inspire even the most committed homebodies to pack their bags and join him. It’s no wonder he’s been honoured as Travel Creator of the Year. His content seamlessly blends gorgeous visuals with a sense of adventure. His videos make a compelling case for travel and why the journey is as important as reaching the destination.

Food Creator of the Year
– Amna Ashraf

As Pakistan’s first street food blogger, Amna Ashraf (@amnaashrafff) isn’t just reviewing food—she’s documenting an entire food culture. With 27.5M likes and 653.4K followers, her content serves as the online equivalent of a Michelin guide for street food. Winning Food Creator of the Year cements her status as the go-to expert for anyone eager to dive into Pakistan’s vibrant food scene, one delicious bite at a time. Beyond her food critiques, @amnaashrafff shares lifestyle tips and personal stories, creating a well-rounded experience.

OG Creator of the Year
– Sid Rapper

Sid Rapper (@sidmr.rapper4) is a TikTok superstar. With 1.1B likes and 12.9M followers, he’s built a loyal audience thanks to his sharp humour and trend-savvy content. Whether he’s remixing viral moments or crafting original skits, his comic timing is spot-on. Winning OG Creator of the Year is further proof that some creators don’t just follow trends—they shape them.

Top Video of the Year
– Muhammad Sahil

Muhammad Sahil (@M.Sahillll) is the director, editor, and star of his own film universe, like a Quentin Tarantino film (without the violence). With 290M likes and 6.1M followers, he creates viral music videos that blend art and entertainment effortlessly. Winning Top Video of the Year is a clear testament to his relentless creativity and exceptional technical skills, captivating fans across the country. Watching his videos feels less like scrolling and more like stepping into a vibrant world that’s as visually stunning as it is entertaining—think Once Upon a Time in Hollywood on TikTok, but with protagonists dancing.