To mark the special occasion, the digital streaming platform hosted a special festival.
mong many initiatives that the music streaming platform has launched is Spotify RADAR Pakistan, which is commemorating its first year.
Created with the aim of promoting emerging artists, RADAR Pakistan has featured four artists. They are Hasan Raheem, Taha G, Maanu and Hassan & Roshaan, with the period of one for each quarter.
Noted a press statement: “Starting this quarter, you’ll notice RADAR’s new look gracing the program’s global collection of playlists, as well as billboards, platform marketing, and social content.”
It also includes videos about who the stars are and what motivates them.
“In the past year, the RADAR Pakistan playlist has achieved a remarkable number of streams, capturing the attention of listeners from 74 different countries. The majority of these streams, a resounding 91 percent, originate from Pakistan, underscoring the passionate support and fervor for local music. India, USA, Canada, and UK round off the top five countries contributing to this global listenership.”
To commemorate the success, “Spotify proudly hosted the first-ever RADAR Fest globally at the LUMS Campus in Lahore. This event featured riveting performances by all four RADAR artists: Hasan Raheem, Taha G, Maanu, and Hassan & Roshaan. The event was a night full of music and discovery as the music streaming service once again showcased how it continues to champion the bright future of Pakistani music.”