he rise of Eva B to national prominence was always an inevitability. Her songs showcase promising delivery as a rapper with lyrics echoing a sharp perspective. She has had her foot in the music scene since 2014, posting work on the internet and it seems that her hard work and determination is paying off and her moment of glory has arrived.

A bilingual artist, she can rap in Baloch language as well as Urdu. These are perhaps some of the reasons why she is not only adored as an artist but was selected as Spotify’s EQUAL ambassador.

With her song, ‘Rozi’ featured in Disney’s Ms. Marvel series and a collaborative song (with Kaifi Khalil and Wahab Ali Bugti) in Coke Studio’s 14 season (‘Kana Yaari’), it was simply a matter of time before she joined a spot that was previously held by illustrious artists including Grammy winner Arooj Aftab, the late Nazia Hassan and Hadiqa Kiani – among others. She is now being tapped for commercial projects including a possible performance at the upcoming edition of Lux Style Awards and is a part of a high profile commercial, collaborative song. More on that later.

Coming from a Baloch household and known as the first female rapper from Pakistan, Eva B is a beguiling artist who is an exciting addition to the the growing list of female artists to emerge from Pakistan’s once male-dominated music industry. As the poet of many generations, Bob Dylan once sang, “For the times they are a-changin”.

As part of the EQUAL initiative, Eva B is featured on a digital billboard in Times Square, NYC with her music featured in local and global playlists as part of the gambit.

Eva B’s music is clocking approximately 400, 000 listeners on Spotify and her Coke Studio 14 collaboration, ‘Kana Yaari’ has already clocked 10 million streams on the audio streaming platform. Apart from Spotify, the music video for the song on Coke Studio’s YouTube channel has picked up more than 43 million views. Her terrific songs including ‘Mukhtasir Baatein’ can be found on Spotify.

In a press statement about becoming Spotify’s EQUAL ambassador, Eva B - the veiled rapper - said, “I feel super excited and I’m happy to be a part of Spotify’s EQUAL program. I feel very proud. Initiatives like these aren’t just important but they are really required - they are the need of the hour.”